NorthStar Gaming has signed Canadian sports broadcaster Rod Black as a host and brand ambassador for its sportsbook and casino gaming platform, NorthStar Bets.
As well as serving as a brand ambassador for NorthStar Bets, Black’s role will include providing sports commentary and hosting duties across the platform’s social channels and in-app content.
Michael Moskowitz, CEO and a Founding Partner of NorthStar Gaming, said: “Rod is a familiar voice and face to Canadian sports fans and a perfect fit to champion the NorthStar Bets platform and educate consumers about our content-driven experience.
“We’re thrilled Rod is joining the NorthStar Bets team and bringing his expansive knowledge of all major leagues across North America as we establish ourselves as leaders in the intersection of sports media and betting.”
Black has spent most of his career at Bell Media, where he was a play-by-play announcer for the CFL, Toronto Blue Jays, and host of Toronto Raptors broadcasts.
Receiving multiple awards throughout his career, he has provided commentary and play-by-play for many events including The Masters, RBC Canadian Open, and five Olympic Games.
Commenting on his new role, Black stated: “It’s an exciting time for sports fans across Ontario and I look forward to introducing them to the NorthStar Bets brand and platform.
“Throughout my career, I’ve had the opportunity to cover some of the biggest moments in Canadian sports history, but what I’ve always enjoyed most is the ability to interact and engage with passionate fans, something I look forward to continuing to do as a NorthStar Bets host and ambassador.”
Last month, NorthStar Gaming revealed the brand name for its online casino and sportsbook, NorthStar Bets.