SIS makes two senior appointments to bolster product development

SIS has made two new senior appointments with Adam Conway as Head of Competitive Gaming and Aiden Tracey as Head of Racing Trading.
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Multi-channel live betting services supplier SIS (Sports Information Services) has made two new senior appointments as part of its ongoing diversification and international growth strategy.

Adam Conway has been appointed as SIS’ new Head of Competitive Gaming, while Aiden Tracey is now the firm’s new Head of Racing Trading.

SIS notes that the new appointments will help drive growth in the company’s broadening product offering with international sportsbook operators, as it continues to ‘develop and enhance a range of round-the-clock betting opportunities regardless of time zone’.

Formerly Head of Trading at SIS, Conway will oversee SIS Competitive Gaming’s operations, helping the company ‘accelerate the product offer to further build on the success of the high integrity esports product’ with global operators, utilizing his 20 years of betting and gaming industry experience.

Built specifically for sportsbooks, SIS Competitive Gaming allows bettors to watch and bet on live broadcasts of head-to-head events between skilled gamers on popular esports titles.

Previously SIS’ Racing Trading Manager, Tracey’s new role will see him continue developing and overseeing the firm’s trading offering that currently provides over 100,000 betting opportunities per year, along with 20+ derivative markets per race. He will also oversee risk management for operators of all sizes.

Tracey has spent the past five years with SIS, starting as lead Horse Racing Trader. He was previously at Sporting Index for eight years.

Conleth Byrne, Product Director at SIS, commented: “These new appointments serve to further strengthen our Trading and Competitive Gaming products, which are proving to be very popular with an increasing number of operator partners internationally.

“The expertise and knowledge that both Adam and Aiden bring to their respective roles will provide both SIS and our partners with major benefits as we continue to grow.”