The gaming industry is starting to get wise to just how big an audience women can be. A recent study by Global Wireless Solutions suggests US women are signing up for sports betting rates at a rate faster than men. The study found 4.6 million new female users in 2021. That is an uptick of 115% from the year prior.
Women in gaming have known for some time the importance of reaching out to female customers. However, women often don’t get a seat at the table to voice these insights.
Global Gaming Women (GGW) board member and non-executive director at Entain Virginia McDowell put it best when speaking to Martin Lycka earlier this month.
“We don’t have a problem with women in the gaming industry. The industry is actually 50% female, and this has been demonstrated in studies that the American Gaming Association and other organizations have done going back decades. The industry is generally 50% female,” McDowell observed. “The problem is women are tremendously underrepresented in management.”
GGW is on a mission to help remedy that problem. With resources like the All-In Diversity Index and a series of networking events, GGW offers women in gaming a chance to make connections as well as hold companies accountable for hiring practices.
That outreach continues next month at SBC Summit North America. There will be a special event just for women to connect and talk with other women from the industry. Any GGW member with an SBC conference badge is welcome to attend the networking breakfast.
“Global Gaming Women is pleased to host a professional development event alongside sponsor PayNearMe. This informal networking opportunity will take place in the Networking Lounge between conference rooms 2 & 3 on Tuesday, July 14, from 9 to 10 a.m.,” noted GWW President Cassie Stratford. “Gathering female leaders in our growing industry to share ideas and opportunities directly supports GGW’s mission to support, inspire and influence the development of women and bring together women from all gaming segments to enrich their professional and personal lives.”
Registration for the event can be done here.
PayNearMe is sponsoring the event. The opportunity is more than just a chance to get the company name out there.
“There are already some incredible women in leadership positions who are making their mark on the industry,” said Anne Hay, Vice President of Marketing, PayNearMe. “It’s important we support, inspire, and continue to grow the presence of women in the iGaming and sports betting industry. PayNearMe is proud to sponsor this event and the initiatives of Global Gaming Women.”
