Caesars Entertainment has revealed plans to undergo $200m worth of renovations and upgrades at its Caesars Atlantic City resort.
Under the plans, Caesars intends to make ‘dramatic upgrades’ to its valet, hotel lobby, and casino floor amongst other key areas related to customer experience.
This project is part of Caesars’ commitment to make $400m worth of investment into the Atlantic City market by 2023 and reinforces its pledge to become a dominant presence on the US east coast.
“Caesars Atlantic City set the standard for extraordinary experiences in the market, and we are thrilled to continue that legacy by reimagining the property from the moment guests step through the doors,” said John Koster, Regional President for Caesars Entertainment’s Eastern Division.
“This major investment demonstrates our ongoing commitment to elevating guests’ experiences at our resorts as well as advancing the Atlantic City tourism economy.”
Some of the major upgrade features include a new, ‘unmatched resort experience’, with the first-floor lobby entirely redesigned and including a new Starbucks mobile ordering service. Caesars noted that the store will be a ‘sleek, contemporary design with minimal decor’.
Furthermore, Caesars is vastly improving the catering options available on the resort, welcoming Gordon Ramsay Hell’s Kitchen to Atlantic City this summer, with a heavy nod toward its television series namesake.
Other additions include Nobu Atlantic City, arriving later this year, Nobu Hotel Atlantic City swiftly following the restaurant and newly renovated rooms and suites within the Centurion and Ocean Towers.
Lastly, Caesars will open a renovated pool featuring beach and ocean views from the rooftop of Qua Baths & Spa. The pool comes with two levels of seating, daybeds, cabanas and a bar to create an elevated customer experience.
Joe Lodise, Senior Vice President and General Manager for Caesars Atlantic City, added: “For 43 years, Caesars Atlantic City has been an iconic destination on the Atlantic City Boardwalk and critical to the market’s success over the years.
“The resort transformation at Caesars Atlantic City will further the property’s evolution as one of the country’s leading travel destinations here on the East Coast – bringing the best of Las Vegas right here to the center of the action in Atlantic City.”