Gaming Arts LLC – an end-to-end gaming technology provider of electronic gaming machines (EGMs), bingo, keno, and emerging technologies – has entered into a five-year exclusive content agreement with Gamesys, a Bally Corporation.
The deal will see Gaming Arts supply Gamesys with its full library of games for its online, real money gaming operations globally.
Commenting on the partnership, Mike Dreitzer, CEO of Gaming Arts, said: “This is a truly defining moment for Gaming Arts. As one of our first forays into online gaming, we couldn’t be more pleased than to partner with Gamesys/Bally to deliver our exciting game portfolio to online real money global gaming markets everywhere.
“Gamesys/Bally is a proven, world class provider of online games. The fact that they are partnering with us in this exclusive way, and have committed to feature our games within their global portfolio, represents a very exciting opportunity to introduce Gaming Arts content to an entirely new segment.
“This is just the first aspect of our partnership. Going forward, Gaming Arts will work closely with Gamesys/Bally as part of a larger omnichannel strategy to deliver the best of breed games in the online space as well as land-based casino formats.”
Gamesys will work with Gaming Arts to identify, convert and deliver titles from the provider’s casino slot games library to online real money gaming markets in which it operates.
Alongside being prominently featured in Gamesys’ online offering, Gaming Arts will also develop new games for the operator.
“Bally is delighted to partner with Gaming Arts and to have exclusive access to their popular and proven game portfolio for use in online gaming. We look forward to expanding our relationship with Gaming Arts across multiple channels,” stated Nick Wright, SVP Business Development, Interactive at Bally Corporation.
David Colvin, Chairman and Founder of Gaming Arts, added, “Gaming Arts is very pleased with this new partnership. This partnership with Gamesys/Bally is a big step forward for us on so many levels. We look forward to working together in the exciting days ahead.”