betPARX, an operator of igaming and online/mobile sports betting products, has partnered with Playtech to relaunch its igaming and sports betting apps in New Jersey and Pennsylvania.
The betPARX app in New Jersey and Pennsylvania is now powered by Playtech’s IMS platform and player account management (PAM) and features the tech supplier’s proprietary igaming.
The relaunched apps offer multiple Playtech titles, including games developed by the supplier’s Origins and Rarestone Studios, as well as third-party games from IGT, Konami, and AGS among others.
Playtech’s IMS platform offers a complete online backend solution for all igaming and sports betting, supplying the largest global operators with an offering across multiple products and multiple states.
Pennsylvania is the third US state in which Playtech is now licensed and operational, having recently been awarded the interactive gaming manufacturer license by the Pennsylvania Gaming Control Board (PGCB).
Playtech CEO, Mor Weizer, commented: ”We are thrilled to continue to grow Playtech’s iGaming and sports betting partnership with betPARX in other US markets. Playtech’s industry-leading software and expertise provide a high-quality customer experience, and this is exactly what the highly sophisticated consumer market in the US requires.
“We look forward to further expanding our footprint in the US and working with betPARX to deliver world-class gambling and sports betting entertainment across multiple states and products.”
A wholly-owned subsidiary of Greenwood Gaming & Entertainment, betPARX operates igaming and online/mobile sports betting products in Pennsylvania, New Jersey, Michigan and will soon launch in Ohio and other states.
Matthew Cullen, Senior Vice President of Igaming and Sports for betPARX, stated: “We are incredibly proud to be launching betPARX in conjunction with an industry-leading technology provider in Playtech.
“We’ve made the sign-up and deposit and cash-out processes as simple and smooth as anything in the industry. Plus, we’ve created a product that ensures a great experience to any user, casino, or sports. We invite everyone to download and play betPARX and remember that today just might be your day.”
Earlier this month, betPARX partnered with the Memorial Tournament to secure mobile sports betting market access in Ohio following the passing of state legislation, becoming a PGA Tour partner in the process.