Online gaming operator Betcris has continued to expand its reach across Latin America after signing agreements to become the official sponsor of the Ceará and Fortaleza football clubs in Brazil.
Betcris’ partnership with Ceará and Fortaleza grows the operator’s presence in the Brazilian market, where it is already present with its brand ambassadors: Ronaldinho Gaúcho and Natalia Gutlier.
Angelo Alberoni, Country Manager of Betcris in Brazil, commented: “Betcris is a leader in Latin America and there is nothing more natural than sponsoring two Brazilian soccer giants. With sponsorships in our DNA, we chose to be in Ceará and Fortaleza because of the greatness of both and the strength that represents the Northeast.
“It will be the first sponsorship of the brand in Brazil and, together with the strongest teams in the Northeast, Betcris will bring to the Brazilian public and, in particular, to the Northeast, its extensive experience in sports betting, which places it in the leadership of the segment in Latin America.”
The Betcris sponsorship comes as the two Brazilian teams get ready to play in the 2022 Campeonato Brasileiro Série A. Fortaleza will also make their debut in the Libertadores, while Ceará will be trying to win the Copa Sudamericana title.
Lavor Neto, Director of Marketing and Communication of Ceará, stated: “This partnership comes at an opportune moment. We are talking about the union between a brand with more than 20 years of leadership in the countries where it operates, a football club with 108 years of history and a committed public.
“It is not surprising that we are a reference in a partner program in the North and Northeast. As we prepare for a South American Cup, we become mutual collaborators with the aim of developing both the Betcris brand in Latin America, as well as Northeast and Brazilian football as a whole.”
Back in February, Betcris announced a partnership with Vibra Gaming, allowing the online game and platform developer to offer its complete library of slots and video-bingo games via the Betcris platform.
Marcelo Paz, President of Fortaleza, added: “We are very happy with the agreement with Betcris. The Commercial Department has been working to find agreements with more brand exposure in our club, generating great identification with our fans and the market. And Betcris comes to fill this space for three years.
“It is a considerable sponsorship, an international team brand, which believes in the strength of Ceará soccer, in the strength of Fortaleza, to promote its product. And we, as we always seek to do with our sponsors, more than exposure, we want to activate, generate good business, make the brand feel more and more satisfied when wearing the Fortaleza shirt. We are happy. May it be very beneficial for both parties.”