Sportradar has announced a multi-year foundational partnership with the United States Football League (USFL), a new professional football league launching in April.
Following a competitive bid process, the agreement sees Sportradar become the USFL’s official sports data partner and the official integrity partner.
Under the terms of the deal, Sportradar will develop new data collection and delivery systems for the league and its related businesses and will supply data to betting operators advertising during USFL telecasts.
Edward Hartman, USFL Executive Vice President, Business Operations, commented: “The USFL is thrilled to have forged its first data and integrity partnership with Sportradar.
“With more than 60% of American adults living in states where sports wagering is now legal, it was critical to the new USFL that we partner with the market leader in integrity solutions, and Sportradar is the gold standard to which all sports information businesses are measured.”
As the USFL’s official integrity partner, Sportradar will monitor and report suspicious bets via its Universal Fraud Detection System (UFDS), a bet monitoring system that has been independently assessed and verified by recognized sports betting and integrity experts.
Sportradar will also conduct an audit of the USFL’s integrity policies, provide integrity-related educational services to players, coaches, and staff, and perform annual due diligence reporting.
“The fast, accurate and reliable data that Sportradar provides to the marketplace will be crucial to the USFL engaging its audience as the league establishes itself on the American sports landscape,” said Ed Blonk, Chief Commercial Officer, Sportradar.
“And, with the backing of Sportradar’s industry-leading integrity services, the USFL is taking a proactive step to protect its brand and safeguard the league from match-fixing and betting-related corruption.”
Earlier this month, Sportradar Integrity Services – a division of Sportradar – entered into a multi-year integrity services agreement with Athletes Unlimited following a competitive selection process.