Sportradar has appointed Brendan Tinnelly as its new Head of Paid Social Advertising for ad:s, the company’s industry-specific multi-channel marketing performance platform.
In this newly created role, Tinnelly joins the ad:s strategy team and will lead a group of paid social media specialists to optimize client campaigns utilizing ad:s’ proprietary technology.
Tinnelly is a highly experienced digital marketer and joins Sportradar from technology company Meta, where he led Facebook’s Real Money Gaming offering, developing strategy and driving sales for the vertical globally.
Rainer Geier, Chief Product Officer, Sports Entertainment, Sportradar, stated: “From his senior role at Facebook, Brendan is a well-known figure in the igaming industry and we’re thrilled to have him onboard as we continue to evolve our ad:s offering, combining proprietary and gaming-specific technology, with the best strategic and executional talent in the sector. Brendan’s hire sends a strong signal about the level of our ambition.”
In his seven years at Facebook, Tinnelly helped some of the world’s largest betting companies build their brands, acquire new customers, expand into new markets and navigate regulatory changes.
Commenting on his appointment, Tinnelly said: “I have seen first-hand the transformative impact paid social can have for sports betting operators, many of whom are increasingly shifting their marketing budgets into the channel.
“Through ad:s; our leading betting-focused marketing solutions technology, Sportradar can help sportsbooks across the world achieve strong ROI for their businesses by driving meaningful fan engagement.”
Earlier this month, Sportradar appointed former Bloomberg executive Andrew Bimson to the newly created role of Chief Operating Officer of its North America division. The firm also hired former NCAA executive Jim Brown as its new Head of Integrity Services & Harm Prevention in North America.