Caesars Entertainment has announced that casino brand Horseshoe is returning to the Las Vegas Strip as Bally’s Las Vegas begins a transformation into the brand.
Set to begin in the spring of 2022, the transformation will include a renovated exterior, new entertainment, food, and beverage options, as well as a reimagined casino floor and public areas.
Caesars noted as well that the design team will include a handcrafted feeling to keep with Horseshoe’s classic sophistication, such as “tooled leather, dramatic colors, and the brand’s signature gold horseshoe iconography”.
Jason Gregorec, SVP and General Manager of the property, commented: “At Horseshoe, it’s all about the gambler. Since 1951 Horseshoe Casinos have been home to the best odds, highest limits, and biggest jackpots. So, it’s fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip.
“Holding to the Horseshoe tradition of providing impeccable service, our guests will see the property transform over time, ensuring we aren’t disrupting the excitement while we make the transition.”
Horseshoe Las Vegas will be situated on the Las Vegas Strip at the corner of Flamingo Rd and is set to be concluded by the end of the year.
“Bringing the Horseshoe brand back to life in Las Vegas allows us to celebrate both our history and our future,” said Sean McBurney, Regional President of Caesars Entertainment. “2022 starts a new era for the Caesars Entertainment empire in Las Vegas, one being heralded by the return of Horseshoe.”
World Series of Poker will also return to the Horseshoe this year, having been first played at Las Vegas’ original Horseshoe in 1970. The 53rd annual World Series of Poker runs from May 31 – July 19, just as the property begins construction.
Ty Stewart, SVP and Executive Director of the World Series of Poker, stated: “We couldn’t be more excited to see the World Series of Poker return to Horseshoe. Horseshoe is where it all began for WSOP. It’s always been a brand for gamblers and card players. As we move WSOP to the Las Vegas Strip for the first time, that it will happen at Horseshoe makes it incredibly special.”