Sportradar has appointed former Bloomberg executive Andrew Bimson to the newly created role of Chief Operating Officer of its North America division.
Reporting to North America CEO Arne Rees, Bimson will be responsible for the growth of Sportradar’s three core business areas – betting & gaming, sports entertainment (media solutions), and ad:s (marketing services).
Commenting on his appointment, Bimson said: “Sportradar is right at the center of where sports, data, and technology intersect. As the market leader of enhancing sports fan engagement, I’m excited to join Sportradar and lead our talented teams who are revolutionizing the rapidly growing sports betting and entertainment industry in the US.”
Bimson is an experienced global business executive and joins Sportradar from Bloomberg LP, where he spent the last ten years in several senior management roles, most recently as the Global Head of Business Marketing Operations & Analytics.
Over the last 20 years, he has worked with numerous Fortune 500 companies and global brands, helping create over $750m in revenue by driving his sales, marketing, and operational expertise with data and analytics.
Sportradar North America CEO Arne Rees said: “Andrew joins Sportradar at an important time as the North America market is primed for significant growth and remains a key focus of Sportradar’s overall strategic plan.
“His role in partnering with our leaders to articulate this vision, align teams around it, and create meaningful KPIs to measure our progress will be critically important. I have no doubt his work will touch all our North America teams and I look forward to him getting to know our talent.”
Bimson joins former NCAA executive Jim Brown at Sportradar, who was hired earlier this month as the firm’s Head of Integrity Services & Harm Prevention in North America.