Bally Sports, a division of Sinclair Broadcast Group, has announced a partnership with BetMGM to launch its networks’ first sports betting program, Live on the Line, Powered by BetMGM.
Live on the Line will provide up-to-date information for regular bettors and offer unique and entertaining fun content for casual fans. It will air weekdays at noon ET across Bally Sports’ 19 regional sports network brands (RSNs), the Bally Sports app, and Sinclair’s Stadium.
Stadium, Sinclair’s 24/7 multi-platform sports network, is producing the hour-long show alongside Bally Sports out of its Chicago-based studio. Custom BetMGM graphics, set integrations, and interactive elements will be visual cornerstones of the program.
Matt Prevost, BetMGM’s Chief Revenue Officer said: “We’ve found a great partner in Bally Sports and are confident that Live on the Line is going to be one of the industry’s leading sports betting-centric shows.”
Live on the Line debuted this week, highlighting national sports betting storylines with a regional appeal by providing expert picks while looking ahead to the day’s matchups.
Hosted by fantasy sports and betting personality Brad Evans, former college basketball player Dani Klupenger, and a three-time Emmy-nominated sports reporter and personality Camron Smith, the hour-long program will feature BetMGM celebrity and athlete brand ambassadors, odds experts, RSN guest analysts, and more.
“This marks a significant step for the company as we combine resources across our sports portfolio to launch our first RSN-wide sports betting program,” added Steve Rosenberg, President of Bally Sports.
“Our collaboration with BetMGM further builds upon our programming strategy to offer fans new, informative and entertaining content that aims to drive increased interest around our live game broadcasts.”
Earlier this month, BetMGM provided an update on its 2021 performance and outlook for 2022, informing investors that it expects its FY2022 net revenue to exceed $1.3bn thanks to expansion into new US states and markets.