Fubo Gaming, a subsidiary of streaming platform fuboTV, has announced a long-term partnership with Houston Dynamo FC, becoming the official sports betting partner of the club.
The deal is the first of its kind for Fubo Gaming with a Major League Soccer (MLS) club and it also represents the first sports gaming partnership for Houston Dynamo FC of MLS and the Houston Dash of the National Women’s Soccer League (NWSL).
Houston Dynamo FC President, John Walker, commented: “This partnership represents a significant step forward for our club, and I am proud to welcome fuboTV and Fubo Gaming to the Dynamo and Dash family.
“Fubo Gaming is at the forefront of the sports gaming industry and will be leaders in shaping how we enjoy sports in the years to come. We look forward to working with their industry experts to deliver best-in-class experiences for our fans and continually improve the fan experience as the landscape evolves.”
Through the partnership, Fubo Gaming will be featured through an integrated marketing campaign with local broadcast-visible signage. Fubo will also have a presence on the club’s television and podcast programming, activation on its digital and social channels and other marketing assets, and prominent placement across the PNC Stadium, including naming rights for the gate entrance located at the Northeast corner of the stadium.
FuboTV will have exclusive logo branding on the front of all Dynamo and Dash training tops and a presence in community activations benefiting Dynamo charities.
Scott Butera, President of Fubo Gaming, stated: “Partnering with the Houston Dynamo Football Club for market access in Texas is a major milestone for Fubo. Texas has an incredibly enthusiastic community of sports fans and will ultimately become one of the largest sports betting markets in the US.
“In addition, our comprehensive partnership with the Dynamo, which encompasses numerous assets and levels of fan engagement, allows Fubo Gaming to maximize its uniquely integrated streaming and wagering platform and furthers our goal of offering highly personalized and immersive experiences.”
In conjunction with this agreement, Fubo Gaming sealed a multi-year market access deal with the club, pending legislation passing in the State of Texas to legalize sports betting. Once legislation is passed, Fubo is expected to launch Fubo Sportsbook in the state, pending the requisite regulatory approvals.
Back in December, Butera spoke to SBC Americas about the relationship between live streaming/sports broadcasting and sports betting and if the omnichannel approach is the right way to achieve success in the industry.