Martina Åkerlund, Triggy: Sports betting must keep up with changing digital standards

The way in which we consume media has changed significantly in recent years. For Martina Åkerlund – CEO of Triggy – this presents a number of challenges and opportunities for sports betting companies to become more creative in the way they engage with punters.

During the SBC Summit North America event, Åkerlund was joined by Triggy’s Chief Operations Officer Fredrik Fröst to deliver a presentation looking at the future of sports betting consumption and how this will impact betting behaviors. 

The duo delved into the importance of delivering insightful, accurate content to bettors at a time when in-play betting and mobile technology are becoming increasingly popular.

In a post-presentation interview, Åkerlund shed light on some of the key takeaways for delegates, highlighting that sports betting faces an ongoing battle to ‘keep up’ with the changing digital standards introduced by the big technology brands.

She said: “I think one of the key takeaways is that we have to look at media consumption across many different industries. We have so many global brands and we can see a shift in the way that people are consuming information. For example, we tend to watch more series rather than movies. 

“These big brands are setting a digital standard that sports betting has to keep up with from a user perspective – especially when it comes to personalisation.”

Talk then soon turned towards Triggy’s plans for the future, and one key area stood out: the US market. Having recently secured a US-facing partnership with Venuetize, the company will continue to grow its presence Stateside in the coming months.

Åkerlund added: “We’re expanding into the US. We’re going live with our first American product, integrating a betting solution into the Memphis Grizzlies app which we are super excited about. This has been done in partnership with a company called Venuetize.

“Venuetize is delivering apps to around 50 different sports teams. So in their app as a fan, you can buy tickets, you can read about the team and find further information. We think that integrating our betting solution will be a great combination – information, convenient and easy to use betting.”

To watch the full interview, click HERE