Mobile marketing agency WakeApp has entered the state of Arizona after receiving a license to promote igaming and sports betting products from the Arizona Department of Gaming.
On the market for seven years, WakeApp is an international project looking to develop and promote gaming and non-gaming mobile applications in the e-com, video streaming, food delivery, sport, utilities, and finance verticals.
The agency has positioned itself amongst major international competitors such as Search Ads, Google Ads, Facebook Ads, TikTok and others. Meanwhile, licensed clients in Arizona can now use the services of WakeApp to attract new players in the Grand Canyon state.
According to the Arizona Department of Gaming, $777m has been wagered by players in Arizona’s first two months of sports betting operations following the state market launch in September 2021, most of it being wagered on mobile devices as well.
CBDO Nikolay Belikov commented: “Right now is a great time to master this market! Structural advantages and unparalleled player enthusiasm will enable advertisers to make the most of the existing acquisition opportunity in the new region.”
WakeApp noted it has received applications from regular advertisers for promotion in the state of Arizona and is actively preparing to launch new advertising campaigns.