OtherLevels, a cross-channel marketing and engagement specialist for the gaming industry, has added two additional years to its existing partnership with Golden Nugget Online Gaming.
The extension will permit Golden Nugget and OtherLevels to expand into the state of West Virginia and continue delivering personalized messaging to activate players on the operator’s igaming platforms and digital sportsbooks.
Brendan O’Kane, CEO of OtherLevels, commented: “Golden Nugget has been a valued strategic partner to OtherLevels for six years, and we look forward to further expanding our relationship as Golden Nugget’s gaming operations launch in Pennsylvania, West Virginia, and other new states in the US market.
“Over the next two years, we will leverage our cross-channel messaging and optimized content delivery capabilities to ensure that personalized, relevant content is reaching the right players on the right channel at precisely the right time.”
OtherLevels has provided omnichannel marketing and real-time messaging services to Golden Nugget since 2015, enabling the operator to drive its igaming player activity both in and out of session, including during its latest statewide deployment in Michigan.
The engagement specialist firm has also helped the operator optimize its approach to player engagement by supplying players with personalized content based on previous gaming behaviors, preferences, and other parameters.
Samir Banerjee, Golden Nugget Online Gaming, Director of Marketing, added: “Our continued partnership with OtherLevels demonstrates the commitment of GoldenNuggetCasino.com to always provide our online casino patrons with a personalized messaging experience that is best-in-class.”