Igaming innovation platform provider Flows has announced a new partnership this week with US lifestyle sports betting and online casino brand MaximBet.
The operator has partnered with Flows to develop a range of new intelligent features aimed at deeply enhancing and automating the customer experience as the company expands across North America.
Flows CEO James King explained: “We’re over the moon about our partnership with MaximBet to support them in their incredible journey and growth throughout North America. The team at MaximBet very much share our vision of a more agile, automated and agnostic future for gaming.
“It’s great for us to be able to work with a group who share the same enthusiasm for modern technologies and pushing the current boundaries as we do at Flows. This opportunity really sets the foundation for our North American ambitions and I’m proud of our team to have created a product that is being contracted by an operator the caliber of MaximBet.”
Flows is built to be one of the “most agnostic pieces of software on the market”, able to sit alongside any other piece of technology that companies have or use to then enable its partners to innovate freely and without constraint.
Under the terms of the deal, working with Flows will enable MaximBet to have full ownership of its product roadmaps, integrate with any app or data source quickly, coordinate multiple systems, and automate workflows in real time.
Daniel Graetzer, CEO, MaximBet, commented: “We are a customer-centric company and through this partnership with Flows we are able to provide an even greater user experience to our players through rapid development of automation.
“Customers are discerning, and technology is moving at an incredible pace, so leveraging the best-in-breed third party tools is essential to enhancing our experience. Our mission to be the premier lifestyle brand in sports betting and offering a world class user experience is a key part of that commitment.”
MaximBet offers an immersive entertainment experience, bringing online betting and real-world experiences all to one business. The sports betting platform is currently live in Colorado, and recently announced plans to debut in Indiana and Iowa next, and it has additional market access in New Jersey, Ohio, Pennsylvania, along with several other markets.