Prophet Exchange, the pure peer-to-peer US sports betting exchange, has appointed author and industry expert Joe Peta to its strategic advisory group.
Peta, is the author of data-driven Amazon #1 bestseller in the categories of Baseball, Stock Market Investing and Gambling “Trading Bases: How a Wall Street Trader Made a Fortune Betting on Baseball”, and “A 2019 Masters Preview”. He most recently worked as Head of Performance Analytics for Point72, a global asset manager, where he conducted breakthrough research on predictive returns of portfolio managers.
Dean Sisun, CEO and Co-founder of Prophet Exchange, commented: “Joe’s massive knowledge, experience and accomplishments make him a trustworthy guide in the space. He understands what the recreational user would like to see on our platform, how they’d like to bet and how market makers make money, operate and ultimately trade on an exchange. Joe will bring a wealth of business development skills and acumen that will be hugely advantageous for our group.”
Peta’s experience also includes roles with Kingsford Capital Management, SEI Novus Partners, Nomura, USB Investment Bank and Lehman Brothers Holdings Inc.
He noted: “While embedded in Las Vegas for the 2012 baseball season writing Trading Bases, I realized the sports betting business model had the potential to be much friendlier to the bettor and much bigger overall as an industry – if it took some cues from financial markets where I’d watched similar tweaks result in exponential growth.
“As soon as I met Dean and Jake Benzaquen (Prophet Exchange COO and Co-founder), I knew they were doing something to make those changes a reality and my only question was how can I help?”