Player prop daily fantasy sports and esports platform ThriveFantasy has signed a multi-faceted agreement with PokerGO, a coverage provider of the biggest live poker tournaments, such as the World Series of Poker.
As part of the deal, PokerGO will become a strategic investor in ThriveFantasy and provide the platform with cross-promotional, advertising, email marketing, and other means to access the firm’s user base to offer prop daily games.
Some specific aspects of the promotional partnership include co-branding on PokerGO events, advertising on NBCSN, giveaway promotions, social media engagement, and
co-branded email campaigns.
Adam Weinstein, Founder and CEO of ThriveFantasy, commented: “We’re so excited to work with PokerGO as both a strategic investor and promotional partner, as we continue on our growth track. This partnership will extend our audience base to a new level.
“There is a natural connection and affinity among poker players to play daily fantasy sports and we can’t wait to engage so that ThriveFantasy can become a go-to destination for them.”
PokerGO joins several strategic investors including Cardinal Sports Capital Inc in helping to complete ThriveFantasy’s $3m investment round.
Mori Eskandani, President of PokerGO, added: “PokerGO is pleased to become a strategic partner of ThriveFantasy. ThriveFantasy shares in the passion of offering industry-leading products to its users, and the company is an ideal fit for the PokerGO audience because its offerings are fun, engaging, and innovative.
“Adam and the entire ThriveFantasy team are doing great things with their product, and we look forward to showcasing ThriveFantasy on the PokerGO platform through a wide variety of promotional and marketing efforts.”