USAbility, the strategy, compliance, and delivery consultancy for the igaming sector, has partnered with Fubo Gaming, a subsidiary of sports-first live TV streaming platform fuboTV Inc, and developer and distributor of Fubo Sportsbook.
Fubo Sportsbook, the first owned-and-operated live TV streaming-integrated mobile sportsbook in the US, is now live in Iowa for sports bettors 21 years of age and older to wager on thousands of professional and collegiate sporting events.
USAbility has supported Fubo Gaming throughout its launch process, including offering consultation and advice on the overall market entry preparation program and providing expert advice in the areas of regulatory compliance, product, operations, trading and risk strategy, sportsbook configurations, and more.
Scott Butera, President of Fubo Gaming, said: “Entering the Iowa market is an important next step to bringing engaging TV and wagering experiences to sports fans across the nation. USAbility’s unmatched expertise paired with their knowledge of the American gambling market, particularly in Iowa, played an integral role in helping us enter the state.
“We look forward to our continued partnership with them as Fubo Sportsbook further builds and delivers a personalized omniscreen experience that turns passive viewers into active participants.”
Following receipt of requisite regulatory approvals, Fubo Gaming will announce the launch of Fubo Sportsbook in additional markets. USAbility will continue to provide tailored delivery plans for each market launch, including state-specific guidance.
Avi Howard, CEO of USAbility, said: “We are delighted to have helped Fubo Gaming enter the state of Iowa and are looking forward to working with them to enter more US states in the future. We are also looking forward to helping them develop their proposition in the Hawkeye state.”