Digital sports media company Playmaker Capital Inc has announced the acquisition of Varsky Sports and the associated partnership with Argentinian sports journalist Juan Pablo Varsky, appointing him as a Playmaker Ambassador.
Playmaker has acquired the rights to the social accounts @VarskySports on Twitter, Instagram, and Facebook, which have a cumulative global audience of more than two million followers.
@VarskySports is one of the most influential digital sports content accounts in South America, followed by hundreds of athletes, head coaches, national federations, and journalists.
Varsky will also publish a weekly opinion column on Bolavip.com, accessible to more than 20 million unique Spanish-speaking soccer fans who visit the site each month.
Nahuel Pan, COO of Futbol Sites, commented: “We warmly welcome Juan Pablo to Playmaker and Futbol Sites. Juan Pablo is a highly respected and well-recognized professional in the Latin American sports media market.
“Being able to add him to our group, and the audiences he has access to through @VarskySports, is a major milestone in the history of our company.”
Varsky’s professional track record in Latin American sports media includes more than 30 years of experience working with some of the most recognized print, television, radio, and digital outlets across the region, as well as with CNN Español in the US.
He has covered thousands of soccer matches, seven FIFA Football World Cups, Olympic Games, European Cup/UEFA Champions League finals, as well as multiple South American tournaments.
Varsky said: “I am very happy and proud to join the Playmaker family. We are at the right time to work together and I am sure that we will be making many more exciting announcements in the months and years to come.
“In my role as a Playmaker Ambassador, we will help take Bolavip.com to even greater heights and solidify ourselves as the number one resource for soccer information in Latin America and with the US Hispanic market. This is the beginning of a long and fruitful relationship.”