Genius Sports expands Entain and BetMGM agreement to include NFL data and content

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Official data supplier Genius Sports Limited has announced an expansion of its existing agreement with Entain and BetMGM to include a full NFL offering, complete with official data feeds, sportsbook content and fan engagement solutions. 

This new agreement is, said Genius Sports, a major expansion of its more than decade-long partnership with Entain and its global brands, also including bwin, Coral and Ladbrokes.

In August 2021, BetMGM was selected as an NFL Approved Sportsbook Operator. Genius Sports will provide BetMGM, and other Entain brands, with access to the NFL’s official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and official sports betting data feed.  

Genius Sports CEO Mark Locke stated: “Our partnership with Entain’s portfolio of leading sports betting brands and BetMGM has been central to Genius’ success for over a decade. I’m thrilled that we are expanding our historic agreement to connect millions of sportsbook customers in the US and worldwide with our premium NFL offering, powered by the highest quality official data.”

BetMGM CEO Adam Greenblatt commented: “As a sports betting operator we rely on data and partnering with Genius Sports gives us access to one of the best in the industry. Combined with our unique platform and user interface, BetMGM is primed to offer an even better sports betting experience for our customers.”