North American based odds maker and player prop provider Sports IQ has signed a multi-year agreement with Sporting Solutions today.
Under the terms of the deal, Sports IQ will become the exclusive provider of US sports player-props markets to Sporting Solutions, for onward use by its portfolio of B2B and B2C sports betting partners.
These products will be offered to customers for both pre-game and live betting experiences, covering a range of events from the US sporting calendar, including all NFL, NBA, MLB and NHL games.
“Sporting Solutions are excited to partner with Sports IQ who, like ourselves, use cutting-edge technology to provide innovative products and services to the betting and gaming industry,” said the firm’s CEO Andy Wright.
“We look forward to working together and extending the reach of player props markets to existing and new customers. This partnership will accelerate our strategy to provide the North American Market with our market leading expertise in trading and risk management services, in addition to us building upon our recent successful managed service integrations with Ontario and Alberta.”
Sporting Solutions, now part of the FDJ group, counts many Tier 1 global sportsbooks as customers and partners. The firm has made considerable progress within North America and recently announced deals in Canada, with agreements with both Ontario Lottery and Gaming Corporation (OLG) and Alberta Gaming, Liquor and Cannabis Commission (AGLC).
Omer Dor, CEO at Sports IQ, said: “Sporting Solutions has an exceptional reputation in the global gaming industry. We’re delighted to attach our names to theirs and power their continued growth with innovative product lines.
“With the recent announcements of the OLG and AGLC as clients of Sporting Solution, it’s particularly exciting for us to be able to support operators in our very own backyard here in Canada.”
Founded in 2018 by a group of sports betting industry veterans, Sports IQ has developed proprietary technology to power the new breed of regulated North American and global sportsbooks.
Central to these products are Sports IQ’s live player props which, said the firm, allow end-users to bet on “almost every conceivable action within a game”. The announcement comes on the back of several recent deals with Betway, BetClic, IGT and a recent $7m seed funding from high profile investors.