BetMGM has signed mixed martial arts (MMA) journalist Ariel Helwani to act as a brand ambassador.
Helwani, an award-winning media personality, will integrate BetMGM into his promotional content and also be featured in the firm’s upcoming marketing campaigns, social media content and promotions, as well as fan events.
He commented: “Sports betting has always been intertwined with the mixed martial arts world and now, with its availability in more states, I’m excited to work hand-in-hand with BetMGM to deliver unique insights into the sports betting world.”
Over the course of his career, Helwani has worked with major sports outlets including ESPN and SB Nation. He currently hosts The MMA Hour for Vox media as well as The Ringer MMA Show podcast, breaking down the latest fights across MMA, boxing and pro wrestling. Helwani has been the recipient of the World MMA Award Journalist of the Year award for 10 consecutive years.
Matt Prevost, Chief Revenue Officer, BetMGM, said: “Ariel has played a prominent role over the years in growing MMA to the masses. His extensive knowledge and signature reporting style makes him a tremendous addition to the BetMGM team.”