SCCG Management and Activate Entertainment have entered into a partnership that sees the launch of a one stop shop aimed at servicing all esport needs of casino properties across the US.

The two firms will combine to provide casino entertainment companies with what they described as “…a credible pathway into the esports market with an offering that includes 360 turnkey event management, live stream production, tournament operation, custom activation creation and media and promotions”.

The formal partnership brings Activate Entertainment’s successful track record with clients like Caesars Entertainment, Alienware, World Series of Poker and Dell into SCCG Management’s engagement with Gameworks, as well as a group of signed casino partners to be announced in the coming weeks.

Said Activate’s Chris Iaquinta: “With esports still at a nascent stage, I believe casino companies require a ‘one stop shop’ to meet their varied and evolving business objectives.”

SCCG Management’s Stephen Crystal added: “No two casino properties have the same needs, so we are excited to partner with Activate Entertainment to provide a one stop shop with customization features, to satisfy what the casino market is looking for right now.”