Independent betting affiliate has joined a host of companies this week that became operative in Colorado. The firm was granted a license to operate in the Centennial State in the wake of the legalization of sports betting at the beginning of May.    

The company’s latest licence marks its third in less than six months, adding to operations in New Jersey and Indiana, with each market showing rapid growth since launch. 

Founded in late 2019 with a vision to transform how the affiliate sector creates, captures and converts traffic into profitable returning customers, with a player-centric and brand-driven approach, claims to have already made its mark in the rapidly growing US market. 

The Centennial state of Colorado will become one of the most open markets in the US according to AmericanGambler, which also predicts that the average bet placed will be approx $350, similar to NJ. The upcoming UFC 249 will add some much needed excitement to the COVID-19 sports drought, it added.

Alexander Kostin, founder of said: “We are very excited to be launching our latest US offering to Colorado’s passionate sports fans, where we offer a plethora of sports betting content to bettors as they get ready to place their bets.”   

“Our core aim is to guide players through a safe environment and provide information needed to navigate the betting landscape in the safest possible way, something we’re very proud of doing in a number of rapidly growing state markets already.” 

The company already holds several US vendor licenses and works with major gaming interests such as Rush Street Interactive, Caesars Group, Roar Digital, William Hill and Bet365.