Big Sky Conference turns to US Integrity for guidance on sports betting landscape

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The Big Sky Conference, the NCAA Division I conference competing in the Football Championship Subdivision, has formed a multi-year partnership with sports wagering monitoring company US Integrity Inc.

Explaining the rationale behind the collaboration, Commissioner Tom Wistrcill said: “With the legalization of sports gambling in numerous states within our conference’s footprint, our membership felt it was important to be proactive to understand and monitor this landscape.

“We are proud to partner with industry leader US Integrity, which will play a pivotal role in educating our student-athletes, coaches, and administrators across the Big Sky about this increasingly prevalent topic.”

US Integrity’s proprietary product analyzes dozens of data sets, including account-level wagering detail, to proactively identify potentially suspicious wagering activity and irregular contest-level patterns for customers across the domestic sports betting market. 

The firm also provides technology services to leagues, teams, athletic conferences and universities, as well as sportsbook operators.

Matthew Holt, CEO and Co-Founder of US Integrity, stated: “With the expansion of sports betting in the west, including Arizona and Washington in the coming weeks, it’s critical for the Big Sky and university leadership to have tools to track, in real time, the tremendous engagement that sports betting brings to Big Sky competition.”

The Big Sky Conference joins the Pac-12, SEC, Big XII, West Coast Conference and dozens of other NCAA members as US Integrity clients.

“Sports betting and television will bring much more attention and scrutiny to the Big Sky beginning this fall,” Holt added. “We’ll be there for every game in every sport, starting with all 13 football teams in action this weekend.”