SCCG Management has announced a partnership with the competitive social media platform, CliquePicks, to help it expand in North America.
Under the terms of the deal, SCCG Management will act as a strategic equity owner and investor to CliquePicks, providing investment, business development, and advisory services to help the firm with its growth in North American sports wagering markets.
Stephen Crystal, CEO and Founder of SCCG Management, stated: “As sports betting expands across North America, we look for systems and technologies that help bettors express their interest in sports betting as part of their lifestyle, beyond the moments around a particular wager.
“CliquePicks is part of the fandom of sports wagering and the more encompassing sports betting lifestyle.”
CliquePicks is a social media platform that combines the rivalry of fantasy leagues with sports wagering, where its users only bet against their friends.
Through its platform, wagers can be created in real-time, allowing members to Ride (take the same bet) or Fade (take the opposing position) with other members on the web or through its app.
The CliquePicks Locker Room allows users to chat and place bets with one another with various customization options such as buy-in, clique size, and pay out.
The platform runs on credits, with a max of 500 credits for each user to wager throughout a week. Money is handled internally within each clique, meaning no money goes through the CliquePicks website. Users are also able to set limits to their weekly risk.
Nick Giangreco, Founder and CEO of CliquePicks, added: “CliquePicks is thrilled to be partnering with SCCG. Their industry-leading resources and strategic advice will play a pivotal role in enhancing our current business model and marketing approach as we build toward our upcoming active launch.
“SCCG’s expertise will open doors to potentially vast opportunities for CliquePicks across platforms and partnerships. Teaming up with SCCG, CliquePicks will unite the interactive rivalry of fantasy leagues with the thrill of sports wagering, giving our users the power to make every game a rivalry!”
Earlier this month, SCCG Management agreed to a partnership with Australia-based company Odds AI.
