Scientific Games Corporation claims to have strengthened its position in North America by becoming the first regulated sportsbook platform provider to offer singles betting in Canada.
The firm went live with its offering from day one as the regulated Canadian market embraced singles betting on August 27. Its OpenSports product suite now powers the sportsbooks of British Columbia Lottery Corporation (BCLC), Loto-Quebec and Atlantic Lottery Corporation.
Charlene Nielson, Director of Product Management at BCLC said: “We are pleased to extend our relationship with Scientific Games and to expand our sportsbook offering with its singles offering. We look forward to continuing to work with Scientific Games as we innovate and evolve our business.”
Louis Beaudet, Director, Sports and Entertainment Betting at Loto-Quebec said: “To be able to offer singles betting to our customers on day one of the new legislation being implemented was very important to Loto-Quebec. Offering these bets using Scientific Games’ OpenSports platform makes this even more special, such is the longstanding relationship we have had and we are excited to bring yet more sports betting options to our players.”
Scott Eagles, Manager of Sports Betting at Atlantic Lottery Corporation said: “We’ve been looking forward to this moment for a long time. We’re beyond excited to be offering our players a safe and regulated alternative to place single-event sports wagers. To be able to do this using the OpenSports platform is very special as we’ve built a strong relationship with Scientific Games and we are ready to bring the most immersive and user-friendly sports betting experiences to our players.”
Previously, bettors in Canada have only been able to bet on parlays within the regulated market. However, thanks to the legalization of singles, the likes of SG’s OpenSports can now deliver the full sports betting experience in line with other regulated territories worldwide.
The introduction of singles also reduces the barrier to entry for recreational players, while also allowing money to be returned to bettors faster.
Marc Crean, Commercial Director, Digital at Scientific Games said: “The ability to offer singles betting to players from the very first day of its availability in Canada illustrates the speed in which we can adapt to regulatory changes. As the first to market, we are now well-positioned to enjoy further growth in Canada and provide our key customers BCLC, Loto-Quebec and Atlantic Lottery Corporation with a world-class sports betting experience.”