Joe Hand Promotions & Barstool Sports team up with UPshow

Joe Hand Promotions and Barstool Sports have partnered with UPshow to deliver Barstool Sports' amateur boxing experience to sports bars across the US.
Image source: PREMIO STOCK/Shutterstock

Joe Hand Promotions, a provider of live content for public viewing venues, and Barstool Sports have secured a partnership with UPshow, an in-venue entertainment and marketing platform that develops interactive digital TV networks, to deliver Rough N’ Rowdy, Barstool Sports’ amateur boxing experience, to sports bars and restaurants across the US.

Through the team up, fighting fans from across the country will be able to watch 20 back-to-back fights featuring Barstool Sports’ personalities like Dave “El Pres” Portnoy, Dan Katz, and former NFL star Pacman Jones.

Joe Hand Jr, President of Joe Hand Promotions, commented: “We’re very excited to make Rough N’ Rowdy events available on UPshow’s platform. It has allowed us to increase the availability of Rough N’ Rowdy events to commercial venues across the country while providing our customers a convenient, plug-and-play method to live stream the event. It’s a win-win for everyone involved.”

The partnership will see sports bars deliver a fully integrated, digital sports experience to customers which includes the thrill of amateur fighting alongside live sports betting, trivia, and more, all accessible on customers’ mobile devices.

Adam Hirsen, CEO, UPshow, said: “We are very excited to continue our partnership with Joe Hand Promotions and to begin a new partnership with Barstool Sports to deliver this incredible, action-packed event to venues from coast to coast.

“UPshow is dedicated to providing new and exciting sports events in-venue to fans across the country, so this partnership is a wonderful fit.”

Barstool Sports’ founder, Dave Portnoy, added: “Rough N’ Rowdy is the funniest, most action packed three hours you’ll ever have. I guarantee at some point you’ll have tears in your eyes laughing because you will have never seen anything like it.”