DraftKings to launch real-money micro-betting via Simplebet deal

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Technology firm Simplebet has today agreed a multi-year agreement with DraftKings to launch real-money micro-betting across the DraftKings Sportsbook. 

Integration with Simplebet’s micro-betting technology will allow DraftKings customers to engage more deeply with their favorite sports by wagering, among other things, play-by-play, throw-by-throw and pitch-by-pitch throughout a sporting event.

Under the terms of the agreement, DraftKings will be able to offer Simplebet’s micro-betting products for the NFL, MLB and NBA and a new suite of college football products, which are the first micro-betting products available for collegiate sports.

“We’re thrilled to be launching our real-money micro-betting products with DraftKings,” said Chris Bevilacqua, Co-Founder and CEO of Simplebet. “These types of offerings represent the next evolution of sports betting and deliver enhanced opportunities for operators and fans alike. We look forward to the successful roll-out and to showcasing the excitement that comes with micro-betting.”

Paul Liberman, President, Global Product and Technology at DraftKings, added: “We’re excited to be working with Simplebet to change the in-game betting experience for our customers and, together, changing the way sports fans engage with their favorite sports.

“Through our shared commitment to delivering innovative technology, our customers are now able to take part in this unique betting and engagement experience on the DraftKings Sportsbook.”

Simplebet also announced the completion of a $15m financing round earlier this year, bringing total funding to $50m. The latest tranche is being used to enhance the company’s existing NFL, MLB and NBA products by adding dozens of derivative micro-markets, launching new sports, introducing new subcategories of micro-markets, expanding engineering resources, and exploring other strategic opportunities.