Sports data provider Genius Sports Limited has announced a multi-year agreement with the British Columbia Lottery Corporation (BCLC) to support its sportsbook operations as Canada legalizes single-event sports wagering.
The BCLC conducts and manages commercial gambling on behalf of the Province of British Columbia, including casinos, lottery, bingo, and sports betting, through multiple channels of distribution.
Under terms of the deal, the corporation will utilize Genius Sports’ LiveData and LiveTrading services to deliver real-time official data and pin-point pricing across sporting events each year.
The provider’s official data rights portfolio, comprising the Canadian Premier League, English Premier League, Euroleague Basketball, and many other top-tier leagues, is included in the partnership.
Genius Sports CEO Mark Locke commented: “BCLC’s partnership with Genius Sports demonstrates how the nascent Canadian sports betting industry already recognizes the importance of official data in helping to protect consumers whilst delivering the most secure and compelling products for their customers.
“Products and services powered by the fastest, most accurate and reliable data will reinforce BCLC’s competitive advantage and help Canada fulfill the massive potential of its sports betting market.”
Last month, Genius Sports appointed Kimberly Williams-Bradley to its Board of Directors. She will act as an Independent Director as well as becoming part of the Board’s Audit and Compensation Committee.