MGM Resorts renews deal with BCLC to leverage GameSense player health program

responsible gambling
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MGM Resorts has extended its deal with the British Columbia Lottery Corporation to utilize GameSense, a player health program that offers players access to tools and resources that support healthy play.

As a result of the extension, MGM players in resorts across the US are protected by the program which was first launched in 2009.

The deal aims to protect players by placing an emphasis on ‘positive, transparent and supportive conversations’ in its messaging over how to gamble responsibly.

BCLC and MGM Resorts first linked for the GameSense partnership back in 2017, when the operator became the first to leverage the program, and the renewal comes at the beginning of Problem Gambling Awareness Month. 

Pat Davis, BCLC President and CEO, commented: “We’re proud to continue providing MGM Resorts with the tools to offer the GameSense experience at its properties and online at BetMGM. 

“When we work together to develop best practices and share learning that support positive play, we can reduce harm and make gambling safer throughout the industry.”

MGM, as well as deploying it across its land-based portfolio, has taken GameSense live on its BetMGM online sportsbook and casino app as it this week reaffirmed its commitment to responsible gambling alongside its JV partner Entain. 

Since incorporating GameSense into its platform, BetMGM has provided responsible gaming information to more than 100,000 customers each month through website visits and direct email correspondence.

GameSense is live with 11 different organizations across North America, including the Massachusetts Gaming Commission and Canadian provinces BC, Alberta, Saskatchewan, and Yukon.“Through our partnership and collaboration with BCLC, we’re proud to set the standard and do our part to ensure that gaming is an enjoyable experience,” said Bill Hornbuckle, MGM Resorts’ CEO & President. “As the industry expands, we will continue to provide players tools and capabilities that empower everyone to play responsibly.”