Performance marketing and analytics platform provider Intelitics has been granted a vendor permit by the Michigan Gaming Control Board allowing it to work with licensed online sportsbook and casino operators in the state.
Intelitics already holds licenses in New Jersey, Pennsylvania and Colorado, with Michigan the fourth and with more to follow in the coming months as part of plans to offer its products and services in all regulated US states.
The firm provides online sportsbook and casino operators with a single platform that allows them to track, analyze and grow all acquisition partnerships and campaigns across web and mobile through access to real-time data which, in turn, allows them to unlock hidden revenue and boost ROI.
Intelitics’ real-time data hub keeps media buyers, analysts and executives on the same page about spend and results. Operators can use one set of metrics to “slice and dice” media performance to discover what activity is delivering the best results.
Armed with its Michigan license, Intelitics is now looking to work with licensed online sportsbook and casino operators in the state in order to help them unlock the greatest value from their marketing activity.
CEO Allan Stone welcomed the news, but was cautious about the need to bring customer acquisition costs under control. He said: “We are thrilled to have been awarded a license by the Michigan Gaming Control Board and to be able to partner with licensed sports betting and casino operators in the state for the first time.
“There are tremendous opportunities for operators launching into regulated states such as Michigan, but already we are seeing customer acquisition costs spiralling. To succeed in the long term, operators must find a more cost-effective way to acquire players.
“Our platform provides the real-time data, insight and reporting that operators need to do just that across all the channels they use to market to players. Operators in New Jersey, Pennsylvania and Colorado have already taken advantage of this, and now those in Michigan can too.”