International Game Technology PLC (IGT) has announced a strategic partnership with Marker Trax, an advanced digital casino marker system supplier, enhancing its customer cashless gaming experience.
The agreement will afford IGT ADVANTAGE casino management systems users the opportunity to integrate Marker Trax technology into any variation of an IGT Resort Wallet deployment.
Gary Ellis, Marker Trax Founder and CEO, commented: “The customer experience is the most important thing in this business and IGT shares that philosophy. Working together, we are able to streamline and enhance the customer’s experience as they move across the casino floor.”
Charlie Skinner, Marker Trax COO, said: “Working with IGT to expand the market penetration of Marker Trax is an honor. This agreement with IGT reaffirms our company’s commitment to offering the convenience and safety of Marker Trax to an expanded customer base.”
IGT noted that when IGT ADVANTAGE, Resort Wallet and Marker Trax are concurrently deployed, patrons have the option to create safe and secure casino markers on their mobile device and to fund an IGT-enabled cashless wagering account.
Players can apply for a Marker Trax account either online or via a mobile app; qualified players are approved in less than five minutes. The collaboration allows IGT and Marker Trax to maximize the opportunities of the fast-growing cashless segment while enhancing player convenience, record keeping, security, casino liquidity, and more.
Ryan Reddy, IGT Senior Vice President Global Product Management for VLT, Systems and Payments, added: “In giving our customers the option to add Marker Trax’s specialized technology into their IGT Resort Wallet-powered casino apps, IGT is delivering an even more versatile cashless payments ecosystem.
“With the demand for cashless gaming solutions at an all-time high, technology integrations like what we’ve agreed to with Marker Trax will help our customers offer multiple cashless technologies in an intuitive, convenient, and safe manner.”