New Jersey-based sports betting exchange Prophet has confirmed a multi-year market access agreement with Caesars Entertainment.
The collaboration will see the firm launch its peer-to-peer sports betting exchange, betprophet.co, initially in New Jersey for the 2021 NFL and college football season.
That will follow with a launch in Indiana in 2022, before future rollouts to additional US states.
“We are delighted to announce our agreement with Caesars which will see Prophet launch for the 2021 football season,” commented CEO Dean Sisun. “Prophet is going to be the sports betting exchange of choice because of its simplicity and focus on sports betting principles. We are for the customers who want the best experience and prices on the market.
“Our customers will have the luxury of placing bets on spread and total markets at even (+100) odds, not being limited on any action, and also have the ability to create their own odds on markets offered. For example, if the spread on a game is -6, but you want -5.5, you can make that offer with Prophet. Same goes for both moneyline and total markets.”
Prophet, founded by Sisun alongside COO Jake Benzaquen, was formerly licensed in the UK and operated out of London. The firm has brought its team and technology stateside to tackle the US market, concentrating solely on sportsbooks.
