Miami-based, soccer-centric, digital media firm Futbol Sites, the wholly owned sports media subsidiary of Playmaker Capital Inc, has gained its seventh US market gaming vendor license this week. West Virginia becomes the latest state where the firm is licensed, adding to New Jersey, Colorado, Indiana, Michigan, Pennsylvania and Tennessee.
Claiming nearly four million unique US visitors each month, Futbol Sites has also announced active affiliate partnerships with DraftKings, PointsBet, bet365 and BetMGM.
“Approval of the seventh gaming vendor license for Futbol Sites, and our affiliate partnership agreements with the some of the most relevant brands in sports betting, are important building blocks in growing our presence in the US market, in particular with Hispanic audiences,” commented Federico Grinberg, CEO of Futbol Sites and Executive Vice President of Playmaker.
“Our focus is on delivering sports fans to advertisers and betting companies and no one can deliver this audience like we can,” added Jordan Gnat, CEO of Playmaker. “In the US we continue to expand our reach with additional assets and partnerships as we execute our roll-up strategy and leverage the incredible team of nearly 200 people that we have in place today.”