Altenar partners with and Betsson Group

Altenar has signed a new partnership with both and Betsson Group, strengthening its position within the Colombian market.

Under the terms of the partnership, Altenar will become the selected sportsbook supplier for the gambling operator.

Colbet has been operating and licenced in Colombia since 2017, offering online sports betting and casino games. In 2020, Betsson acquired a 70% stake in the company.

Domenico Mazzola, Commercial Director for Altenar, said: “We are extremely happy to return to Colombia and be the sportsbook provider of the new Colbet website. 

“Backed by Betsson Group, Colbet will definitely be a success in the region, and we will do everything we can to support them with our technology and experience in the market.”

Bettors will be able to access an updated version of the Colbet site, which the company believes will deliver a “totally new experience” for Colombian bettors.