Altenar is enhancing its esports offerings with the help of a long-term partner.
The Malta-based sports betting software provider has announced the integration of official data feeds for esports as part of its partnership with esports betting specialist DATA.BET.
Earlier this year, Altenar reached a partnership deal with DATA.BET to integrate fully tailored odds and live score feeds for more than 30 esports competitions. The two entities have now extended their agreement to provide enhanced official data for their partners.
As part of the deal, Altenar and DATA.BET have launched a new standalone esports lobby. The product upgrade includes seamless navigation and a custom streaming player.
“As esports continues its rise in popularity, especially with major events like the 2025 Esports Olympics approaching, the integration of DATA.BET’s official-only data has elevated our offering to another level,” said Altenar Sportsbook Product Development Manager Dinos Doxiadis. “This standalone lobby will empower our partners to tap into a growing esports market, attracting and retaining players like never before.”
Altenar’s enhanced esports offerings come as the company expands in North America. The software provider is licensed in Ontario but is eyeing expansion to new U.S. markets.
In June, Altenar hired SCCG Managed Services to review and improve its operations throughout the U.S. Altenar recruited SCCG Managed Services to broaden the reach of its services and products and develop new partnerships throughout the gaming industry as it aims to be “the most partner-oriented iGaming software provider in the industry.”
SCCG Managed Services has expertise in managing tribal gaming and sports betting.
