Pariplay agrees games portfolio partnership with GAN to increase US market footprint

Image source: Shutterstock

Aggregator and content provider Pariplay Ltd has significantly enhanced its presence in the US after striking a deal to supply its proprietary games portfolio to platform provider GAN. The firm made its market debut in New Jersey with Rush Street in February.

The partnership will see Pariplay expand its footprint in the fast-growing US market with GAN’s plug & play aggregator platform available to operators in three states – New Jersey, Pennsylvania and Michigan

GAN currently supplies around 20 Real Money and Social US operators with online solutions, including Penn Interactive, Borgata, Seneca and Twin River Casino. 

Pariplay offers a comprehensive games library comprising more than 120 titles. The content offers a mix of classic and fresh slots with a wide array of themes, features and volatility, appealing to a broad player demographic. Top-performing titles include Stallion Fortunes, Mystery Fox and Dragons of the North.

Christine Lewis, Chief Commercial Officer at Pariplay, said: “Establishing a presence and building our brand in the US market is a priority for us this year. The US is growing at an impressive rate with more states currently considering legalizing online gaming and our objective is to be at the forefront of the developments.

“By partnering with GAN, a well-established supplier in the market with leading operator partners, we will get our games in front of a significant audience across numerous states and we are excited about growing our business in the US together.”

Jeff Berman, Chief Commercial Officer at GAN, said: “Pariplay’s extensive content portfolio provides innovative games that offer maximum entertainment and engagement that appeal to all player types.

“With the addition of Pariplay’s games we will significantly boost our existing offering and provide our partners with premium titles that we are certain slot fans will love.”