Internet gaming software firm GAN Limited has entered into a definitive agreement with the Seneca Gaming Corporation to provide its Simulated Gaming solutions to SGC patrons across all properties on both desktop and mobile.
The unique solution is powered by GAN’s core Simulated Gaming software and provides, said the firm, marketing, brand building and revenue opportunities for both operators and GAN.
Seneca Gaming Corporation operates three casinos in New York on behalf of the Seneca Nation of Indians, comprising Seneca Niagara Resort & Casino in Niagara Falls, Seneca Buffalo Creek Casino in downtown Buffalo, and Seneca Allegany Resort & Casino in Salamanca.
GAN was selected to develop a custom solution to replace SGC’s former simulated gaming solution to bring a more robust experience to its New York players. As a result, the firm will rebrand SGC’s social play-for-fun offering for both desktop and mobile, and supply both marketing and customer services for the platform’s users.
It will be also providing marketing services which include acquisition and retention marketing as part of its holistic services and solutions.
Jeff Berman, Chief Commercial Officer of GAN, commented: “We are very excited about the continued adoption of our Simulated Gaming software and eager to work in close concert with Seneca Gaming Corporation to further enhance the user experience for their players.
“This partnership and integration of GAN’s software will allow SGC to develop more meaningful and actionable player insights to drive new marketing and revenue opportunities.”
Kevin Nephew, President & CEO of Seneca Gaming Corporation, commented: “GAN’s ability to develop a customized solution from the bottom-up made them the right partner to help elevate our simulated gaming platform. We are pleased to have a trusted partner like GAN and look forward to relaunching this exciting play-for-fun experience for our loyal players in the near future.”