Sports betting supplier Kambi Group plc has signed an agreement to provide its premium technology and services to a newly developed sports betting brand in Latin America backed by an experienced private equity firm.
Under the terms of the multi-year partnership Kambi will support the launch of Olimpo.bet, an online sportsbook owned by NG Gaming, which is a recent addition to one of the leading corporate groups in Latin America.
The Olimpo.bet brand will initially target the rapidly growing Peruvian gaming market, further strengthening Kambi’s position in a region where it already has an established presence in Colombia and Argentina.
Kambi CEO and Co-Founder Kristian Nylén said: “This is an important strategic partnership for Kambi as we continue to expand our footprint in Latin America’s growing sports betting market.
“The ambition shown by NG Gaming to be among the leaders in sports betting matches our own, and we are excited at the prospect of Olimpo.bet going live in time for the Copa América.”
An NG Gaming spokesperson said: “We are delighted to partner with Kambi to launch our new disruptive brand. It quickly became clear Kambi was the only partner we could trust to support us with our ambitious time-to-market strategy and future expansion across the South American continent.
“Furthermore, Kambi’s flexible technology, alongside its proven risk management and price differentiation capabilities, will give Olimpo.bet a platform on which to outcompete the market.”