First Look Games, the platform that directly connects game studios with online gambling affiliates, has integrated 458 of Scientific Games’ most prominent slots on its Demo Game Server thanks to an extended partnership between both parties.
The Demo Game Server, launched last year, allows affiliates to offer free to play versions of a provider’s slots, using cutting age ID verification technology from “1account”.
First Look Games cited the addition of Scientific Games and its full suite of slots as a major coup. This means affiliates can now download assets, such as logos, images and videos, as well as key information for all of the provider’s titles, said the firm.
From this, they can then create engaging and informative content such as game reviews and comparisons and publish them to their readers alongside the correct logos and images.
Tom Galanis, Founder of First Look Games, said: “We are thrilled to have extended our partnership with Scientific Games and for the provider’s full suite of slots to now be available to affiliates via our Demo Game Server.
“Freeplay games are a powerful engagement and conversion tool for affiliates and to be able to offer games from one of the biggest providers in the business will significantly help publishers capture reader interested and drive first time depositors.”
Dylan Slaney, SVP Gaming, at Scientific Games Digital, said: “We are delighted to build on our existing partnership with First Look Games to provide affiliates with the option to offer free to play versions of our games to their readers, driving awareness of and engagement with our slots, whilst elevating the high compliance standards we hold as a business.
“The role of affiliates is extremely important, to provide players with the information and insight they are seeking about our games and now they can also allow them to play for free and explore what they are looking for from particular games before heading to a casino to play for real.”