Online casino platform provider SkillOnNet will make its US market debut in New Jersey after completing a market access deal with Caesars Entertainment pending regulatory approval.
The agreement will give the green light for the firm to launch its PlayOJO brand on its own proprietary software to players in the Garden State where it plans, it said, to “disrupt the market with its fully transparent, fair approach”.
In a statement, the company advised it will establish a strong local HQ operation in the US with marketing, product development and technology teams also focusing on securing additional market access partnerships and igaming and media deals across the country.
It added that entry into New Jersey forms part of a wider growth plan to enter regulated US markets with an online casino brand that attracts casual gamers via an innovative gaming platform and heavy investment in mass media marketing.
The company has identified the US as having particular strategic importance and will launch in additional states.
Maor Nutkevitch, Head of Corporate Development, said: “This is a milestone
“We are confident that launching this casino focused challenger brand at this stage of the market evolution, will allow us to build a meaningful market share within few years of operation.’’