Chalkline appoints Larry Pelzer to build on North American casino and gaming business

blocks represneting new hire
Image: Shutterstock

Freeplay igaming supplier Chalkline has confirmed the appointment of Larry Pelzer to the position of Vice President of US Business Development where he will support the team’s continued growth.  

Pelzer joins the firm having previously held sales and marketing roles in the gaming industry, most recently with FSB, PlayPort and Scientific Games, specializing in tribal and commercial gaming solutions.

In this latest role he will be responsible for developing Chalkline’s North American casino and gaming business, and for forging B2B partnerships across the industry. 

Chalkline’s roster of clients includes sportsbooks, casinos and media companies, most notably Churchill Downs, NESN and Chive Media Group. 

The company has been highly active in the rapidly growing sports betting space, most recently announcing a partnership with Metabet, a software supplier providing content and engagement tools for operators and affiliates.

Daniel Kustelski, CEO and Co-founder, said: “As Chalkline kicks off our sixth year as a company, we’re ecstatic to have Larry join the team to help us grow our North American business. Larry’s deep experience and knowledge in casino marketing is a perfect fit for the Chalkline freeplay games solution and the industry.”

Pelzer responded: “I am incredibly excited to join a high growth company such as Chalkline. The team’s passion, focus and platform feel essential for igaming and sports betting companies today. Chalkline’s award-winning customer acquisition and retention tools will be a key part of the industry’s growth for forward-looking clients.”