Online casino operator LeoVegas has earmarked the first half of 2022 to make its market launch in the US courtesy of a deal announced this week with Caesars Entertainment. The point of entry will be the state of New Jersey.
Group CEO Gustaf Hagman confirmed the news in a video statement, saying: “Today we have signed an agreement with Caesars Entertainment to launch in the United States. The first state will be New Jersey. We will do this with our own igaming platform called Rhino.
“And, of course, it’s awesome to take the ‘King of Casino’, LeoVegas.com, to the United States. This has been a dream for a long time and I would like to thank everyone involved – everyone that made it happen. There’s still a lot of work to be done. We will welcome our first customers during the first half of 2022.”
The move stateside will see the group offer its online casino products, debuting its proprietary technical platform in the region in the process. Ahead of the launch of the LeoVegas brand in the Garden State, which boasts more than 20 brands offering igaming and a gaming tax of 17.5% of GGR, the group lauded the crucial move, with the US set to “become the world’s largest regulated gaming market”.
Hagman added: “We are proud to finally be able to share our plans to establish ourselves in the USA. We think the time and partner are right to launch ‘The King of Casino’ in the USA.
“The American market has immense growth potential, and players are just now discovering online gaming. In the USA, too, we will focus on what we are best at – offering an innovative, world-class gaming experience directly in mobile phones.
“Establishing ourselves with our proprietary platform is a strategic decision, and we know from other markets that having full control over our technology is a key competitive advantage.”