DraftKings Inc has confirmed the appointment of environmental activist, philanthropist and former supermodel Gisele Bündchen as a special advisor on environmental, social, and governance (ESG) initiatives.
Her addition to the team follows publication of the company’s inaugural ESG report, in which it outlined its commitment to fighting global sustainable development challenges, including climate change, in alignment with the UN’s sustainability development goals.
Jason Robins, co-founder, CEO and Chairman of the Board, commented: “Gisele Bündchen is a global icon who has utilized the platform she established in modeling, fashion, and entertainment, to lead and advocate for vital environmental and social causes.
“I believe that the strategic counsel and unique global perspective that Gisele brings to me and the board will be indispensable and, as evidenced by our Earth Day campaign, her impact will be immediate and far-reaching.”
In collaboration with Bündchen, DraftKings has set a goal of planting 1 million trees by Earth Day 2022. As an initial step, the firm has launched several opportunities for customers to directly support the effort, including through charity daily fantasy sports contests and free-to-play pools.
In coordination with the Arbor Day Foundation, DraftKings has pledged to plant the first 100,000 trees in several US states, including California, Florida, Michigan, Oregon, Vermont and Virginia.
“I look forward to working with the DraftKings board of directors in continuing to find ways to make the most positive impacts through meaningful social and environmental initiatives,” said Bündchen.
She added: “It is very important for successful corporations to make the necessary shifts in ESG initiatives to truly make a difference on a global level. In today’s world, in my opinion, it isn’t enough for companies to just be successful financially. Companies have to be successful in all areas, including social impact and sustainability initiatives that impact the future for all of us around the world.”
Bündchen’s status as special advisor to DraftKings’ CEO and board of directors for ESG initiatives is effective immediately.