The Portland Timbers and Major League Soccer have confirmed Luckii.com as the team’s official online gaming partner, with plans to collaborate on in-game and on-field sponsorships, online promotions, charitable efforts and IP rights, including a soon-to-be-released Timbers-themed game.
Under terms of the agreement, soccer fans coming back to Providence Park this season will see Luckii promotions on the field and around the stadium, as well as regional broadcast integration for home and away games on FOX 12 Oregon and ROOT Sports. Timbers fans will also be able to participate in a number of integrated promotions on Luckii.com, including Timbers-specific prizes and branded events.
“We are thrilled to welcome Luckii as our official online gaming partner,” said Mike Golub, the team’s President of Business. “Since their launch in Oregon, we’ve discussed creative ways to introduce Luckii to our fans and are excited about this new multi-year partnership.”
Bill Yucatonis, President of Luckii, added: “We are excited about this groundbreaking partnership with the Timbers. The Timbers are an iconic brand in Oregon and a franchise with deep roots in the community, along with a dedicated and passionate fan base we are excited to connect with.
“As we move forward with plans to expand to other states, this partnership has shown us the value of engaging with Major League Soccer fan bases across the country.”
Luckii retained Portland-based Watson Creative, led by former Nike creative leader Matt Watson, to activate this engagement. Watson is widely recognized for developing successful creative approaches to storytelling through marketing and advertising campaigns with countless brands and professional sports teams, including the Timbers.