Sports betting monitoring firm US Integrity Inc has announced a multi-year partnership with Spectation Sports, the first live content provider to overlay sports betting odds on combat sports livestream broadcasts.
US Integrity has already been advising Spectation Sports (www.spectationsports.com) since 2020 as the content provider sought states with broadcast-friendly sports betting regulatory environments. Throughout 2021 and 2022, Spectation Sports will continue to grow its portfolio of regional combat sports productions in collaboration with sportsbooks looking for betting content.
Matthew Holt, CEO and Co-Founder of US Integrity, stated: “We are thrilled to support a content provider who has identified the fast growing market of regional combat sports. Spectation Sports knows that regional MMA – like minor league baseball – has a loyal base of fans and followers.
“Legal, regulated wagering is another way to engage those loyal fans, but it’s critical that fans feel that their wagers are being monitored by an independent integrity provider.”
Spectation Sports made sports betting history on March 27 when it livestreamed the Showcase MMA 17 card from Kingsport, Tennessee. Viewers were offered pre-match betting odds from Tennessee’s Action 24/7 Sportsbook. With a single click, viewers (Tennessee residents only) were able to link to the Action 24/7 platform to place their bets. One click later, viewers were back on live action.
US Integrity’s proprietary product analyzes dozens of data sets including account-level wagering detail to proactively identify potentially suspicious wagering activity and irregular contest-level patterns for customers across the domestic sports betting market. The firm also provides technology services to leagues, teams, athletic conferences and universities, as well as sportsbook operators.
“US Integrity has been a game-changer for us,” said Spectation Sports spokesman Timothy Stevens. “Their knowledge of the regulatory environment, relationships with industry power players and one-of-a-kind integrity services have made them an ideal partner for us.”