Score Media and Gaming Inc has been appointed as an Official Betting Operator of the PGA TOUR across the US and Canada as part of a new content and marketing relationship between the two parties.
In the US, theScore Bet will become the TOUR’s fifth Official Betting Operator, and in Canada it will become the TOUR’s first Official Betting Operator, pending the enactment of enabling legislation and regulation, and receipt of all necessary regulatory approvals.
Additionally, as part of this 2021 Official Betting Operator relationship, the PGA TOUR will begin to incorporate daily odds updates from theScore Bet within the its live audio play-by-play, distributed via SiriusXM PGA TOUR Radio and PGA TOUR Digital platforms.
Moreover, theScore Bet will have rights to advertise with the PGA TOUR and its media partners and video content rights to enhance its golf offerings and coverage on theScore and theScore Bet apps.
Scott Warfield, Vice President of Gaming at the PGA TOUR, commented: “The PGA TOUR is focused on engaging sports fans and Score Media and Gaming is one of the global leaders in delivering highly personalized scores, news, statistics and sports betting information.
“Leveraging theScore’s vast reach via this relationship will allow the TOUR to engage fans in unique and creative ways.”
Aubrey Levy, Senior Vice President of Marketing and Content, theScore, explained: “The PGA TOUR has been an innovative, industry leader in sports betting and we’re excited to collaborate to enhance our integrated media and betting experience.
“The PGA TOUR is a proponent of leveraging media to create unique betting experiences and shares our view for the sizable potential of a regulated Canadian market. We’re proud to partner with the TOUR as an Official Betting Operator immediately across the US and in Canada as soon as legislation allows.”
This partnership is the latest in a string of sports betting initiatives by the TOUR. Following the strike down of PASPA in 2018, it instituted a robust integrity program in collaboration with Genius Sports and later that year announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators.